Ezgi is the founder of BeautiLAB and the lead editor behind every product review published on the site. Her journey began with a familiar struggle—investing in the wrong hair tools, only to face frustration, wasted money, and even damage to her hair. Determined to solve this for herself and others, she created BeautiLAB as a space for honest, data-driven reviews grounded in real testing.

What sets Ezgi apart is her background as a mathematician. She applies a uniquely analytical lens to the world of hair styling, combining personal experience with measurable, technical evaluation. Every brush, iron, or dryer is put through in-house testing to understand its heat behavior, ergonomics, material quality, and performance across different hair types.

Ezgi’s approach blends science and practicality: she believes great hair tools shouldn't just promise results—they should prove them. With a deep commitment to transparency and performance, her reviews aim to guide users toward tools that actually work for their hair and lifestyle.

Follow Ezgi’s latest tests and insights on [Instagram] and [Facebook].