At BeautiLAB, we know how overwhelming it can be to choose the right styling tool. With so many options and so little guidance, finding what actually works for your hair type can feel impossible.
We created BeautiLAB to solve that.
👩🔬 Who We Are
We’re a global team of women with different hair types, textures, and routines — united by a passion for hairstyling and a commitment to truthful, hands-on reviews.
The site was founded by Ezgi Guner, a mathematician with a data-driven mindset. Her technical background brings a uniquely analytical perspective to beauty — combining numbers and real-world experience to help you make better styling decisions.
🧪 How We Test
Every tool we review is tested through a consistent, in-house process:
- We buy it ourselves — no free samples, no paid placements.
- Lab testing — using digital thermometers, calipers, sound meters, and visual inspections.
- Real-world use — tested on actual people with different hair types and needs.
- Structured scoring — using decision-making factors like heat power, ease of use, frizz control, and more.
See exactly how our process works → Read How We Test
📝 What You’ll Find on This Site
We create three main types of content:
- In-depth reviews – Technical, structured, and tailored by hair type
- Top pick guides – Roundups of our favorite tools after testing dozens
- VS. comparisons – Detailed side-by-side matchups to help you decide
- How-to articles – Step-by-step guidance for styling, technique, and tool usage
We prioritize clarity, completeness, and practical tips — not just specs.
🤝 How We Make Money
To support our testing efforts, we use affiliate links. If you click a link and buy something, we may earn a small commission — at no extra cost to you.
- We do not accept gifts or payments in exchange for favorable reviews.
- We do not run paid ads or sponsored content.
Our content is created 100% independently, for readers — not brands.
More details → Read Our Terms & Affiliate Policy
🙌 Our Mission
Our goal is simple:
To help you find the right hair tool — based on facts, not hype.
We’re here to simplify your decision-making with honest, unbiased insights backed by testing and real user experiences. And we’re always improving.
If you have ideas, feedback, or suggestions, please reach out.
📧 Contact: [email protected]
Ezgi Guner
Founder & Editor-in-Chief
BeautiLAB